Case.
Zwaluwe Bouw 40 years
Concept creation
Choreography
Music production
Video production
Show Direction
Client - Zwaluwe Bouw BV
Venue - Own location
People - 300
The challenge
Create an unforgettable anniversary surprise in which every employee plays a role.
Zwaluwe Bouw is a Brabant-based construction company with a strong focus on sustainability and team spirit. For their 40th anniversary, they wanted to do something very special for the company's founder. But how do you surprise someone with an entire company that keeps an eye on everything, is as sharp as a swallow, and belongs to the "just act normal, that's crazy enough" generation, right in the middle of the corona period with all the necessary restrictions?
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the result
The solution
A gift in the form of a video production featuring the entire staff, ranging from touching to hilarious.
In the weeks leading up to the anniversary date, armed with a camera, we visited all the construction sites to teach the employees an anniversary dance and film a gesture of gratitude. Naturally, this had to be kept strictly secret from the founder, but before long, this activity was the talk of the day among the employees. Personal input also increased with each recording. On the anniversary day, the founder and his wife were lured to the headquarters for a dinner, where they were received in a studio setting and presented with the gift. Approximately 300 people were logged in at that moment, each with an anniversary package they had received at home. They could watch the premiere live, react via WhatsApp on the screens, and see how the film was received.
