Case.
Sym Scooters
Concept creation
Video design
Choreography
Music production
Show Direction
Customer - Sym Scooters
Venue - Central Studios
People - 800
The challenge
Create a new and fresh formula for our scooter presentation.
SYM Scooters Nederland is the official importer and distributor of the Taiwanese scooter brand SYM in the Netherlands. The company works with a network of authorized dealers spread throughout the country. The challenge was to design the scooter presentation in a completely innovative way and thereby give a fresh boost to the trusted dealers.
the result
The solution
Let's build a catwalk show for scooters
Inspired by the world of fashion and building on our experience with the Schwarzkopf shows, we devised a unique variation in which scooters took center stage and we could have them strut down the catwalk like top models. Complete with dynamic visuals, choreography, carefully selected music, and of course a classic finale, we created an entirely new presentation style.
