Case.
Schwarzkopf Essential Looks
Video Design
Music Production
Choreography
Client - Schwarzkopf Professional
Venue - Rotterdam & Brussels
People - 1000
The challenge
We want to give different trends their own distinct character in our live shows
Schwarzkopf ASK Education is a world-leading training programme for hairdressers, featuring digital seminars and practical training sessions, developed by hairdressers for hairdressers. The Benelux branch organises the Essential Looks hair show twice a year as part of its educational programme. Although education is the main focus, the question is how we can achieve a 'London-Paris-Milan' vibe in terms of presentation. We set to work on this.
the result
The solution
We create a backdrop of visual choreography and music mash-ups based on the unique characteristics of each trend
For each season, we used Tyler Johnston's trend inspirations and translated them into live experiences that brought the trends to life. These consisted of video backdrops, video animations, walking patterns, and special music mixes with a powerful finale. This ultimately resulted in a show comprising four segments, offering maximum entertainment value.
