Case.
Schwarzkopf Essential Looks
Video Design
Music Production
Choreography
Client - Schwarzkopf Professional
Venue - Rotterdam & Brussels
People - 1000
The challenge
We want to give various trends their own character in our live shows.
Schwarzkopf ASK Education is a globally leading learning program for hairdressers, featuring digital seminars and practical training, developed by hairdressers for hairdressers. As part of its educational activities, the Benelux branch organizes the Essential Looks hair show twice a year. Although education is the main focus, the question is how we can achieve a 'London-Paris-Milan' feel in terms of appearance. That is what we have set to work on.
the result
The solution
We create a backdrop of visual choreography and music mash-ups based on the unique characteristics of each trend.
For each season, we used trend inspirations from Tyler Johnston and translated them into live experiences that brought trends to life. These consisted of video scenery, video animations, walking patterns, and special music mixes with a powerful finale. This ultimately resulted in a 4-block show with maximum entertainment value.
