Case.
Knapen Trailers
Concept creation
Video design
Client - Knapen Trailers
Venue - Messe Hannover
People - >5000
The challenge
Create a product video with 'Stopping Power' for our upcoming trade fair
Knapen Trailers is a leading European manufacturer of sliding-floor trailers. A source of Dutch pride. based in Deurne. Despite their typically Dutch pragmatism and focus on quality, they believe it is important to showcase their progressive nature, innovative strength and sense of aesthetics. For the IAA trade fair in Hanover, they wanted to bring all this together in a single trade fair film.
the result
The solution
We set out to create a montage from a fashion perspective that flows so smoothly you’ll want to watch it over and over again
This adventure began with a series of inspiration and reframing sessions where we helped the client articulate the gut feeling they had about Knapen. We then got to work with the client’s existing footage. We created a special music mix, added extra animations and crafted a dynamic montage. All in all, a film with real ‘stopping power’ that continued to play in the company’s lobby for another two years.
