
Case.
Emil Frey 100 years
Bespoke opening
Concept creation
Client - Bruggen Eventmarketing
Venue - Hart van Holland
People - 1500

The challenge
Create a spectacular opening to kick off our 100th anniversary celebration
Emil Frey Netherlands is one of the largest automotive retail organizations in the Netherlands and represents 29 different car brands. Our client devised a spectacular opening to launch the 100th anniversary celebration. They preferred a combination of our EL-Dancers with lasers, complemented by an element recognising the various subsidiaries within Emil Frey.
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the result
The solution
A combination of spoken word, laser effects, trondance and a bespoke laser projection show
We put together a show that began with a compelling voice that immediately sought to connect with the audience. 'We are' followed by 8 core values that everyone recognised, which simultaneously appeared to float in the air, projected by laser. From this part, we created a seamless transition to a spectacular trondance performance that culminated in a combination of dancers and an impressive bespoke laser show in which guests saw the names of their own companies flash by.
