Case.
Emil Frey 100 years
Custom opening
Concept creation
Client - Bruggen Eventmarketing
Venue - Hart van Holland
People - 1500
The challenge
Create a spectacular opening to kick off our 100th anniversary party.
Emil Frey Netherlands is one of the largest automotive retail organizations in the Netherlands and represents 29 different car brands. Our client devised a spectacular opening to kick off the 100th anniversary celebration. They preferred a combination of our EL-Dancers with lasers, complemented by an element of recognition for the various subsidiaries within Emil Frey.
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the result
The solution
A combination of spoken word, laser effects, trondance, and a custom laser projection show
We put together a show that began with a compelling voice that immediately sought connection. 'We are' was followed by 8 core values that were recognized by everyone and simultaneously seemed to hang in the air as lasers. From this part, we created a seamless transition to a spectacular trondance performance that culminated in a combination of dancers and an impressive custom laser show in which the guests saw the names of their own companies pass by.
