Case.
Africa Investment Forum
Opening Act
Concept Creation
Client - Marc van Laere
Venue - Sandton Convention Centre, Johannesburg
People - 1500
The challenge
Create a grand opening that aligns with our mission
The African Investment Forum is a pan-African platform that stimulates investment by bringing projects to a bankable phase, raising capital, and accelerating deals. The forum brings investors, policymakers, and businesses together during annual meetings to promote economic growth and sustainable development in Africa. For the first edition, they wanted to open the forum spectacularly with an opening worthy of the mission. The event was also broadcast live, and various presidents and other prominent figures were in attendance.
the result
The solution
In one word;
Wordwizzard
Our permanent entertainment concept Wordwizzard proved capable of fulfilling all needs at once. Pride, authenticity, progressiveness, communicating the mission, class, and cachet. With a 13-meter-wide projection screen and coupled lighting effects, it was a spectacular sight for television as well.
